Globalization is defined as a form of imperialism in which consumption and consumerism are extended, imposed upon the oppressed to fully assure identification with metropolitan values and to create the world in its own economic and cultural image. The traditional role of the media is said to have been transformed by globalization to become a generative force for the benefit of the economic and political ruling class. This leads to cultural imperialism which is the practice of promoting a more powerful culture over a least known or desirable culture. It is usually the case that the former belongs to a large, economically or militarily powerful nation and the latter belongs to a smaller, less powerful one.
The United States is a culturally imperialistic nation. This cultural imperialism causes huge changes to the culture and nature of the people who are being taken over by it. Cultural imperialism takes the native culture out of the people as well as their power and authority. It also gives the imperialist nation a means of gaining capital at the imperialized nation's expense. This could be through trade, customs, language, religion, or family.
The western news corporations are an example of cultural imperialism and globalization. Even though there are other news corporations representing the east (Arabvision and Asiavision), they do not have a great impact on the big international news flow. Referring to developing nations, the involvement in forming how they are perceived are practically zero. They are unable to control their external image, and developing nations have even less control over other people's representations of them.
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